France 5
Ident rebrand of the most inspiring French channel
π PROMAX global β’ best Chanel ID β bronze winner β’ 'France 5' β’ 2022
CONCEPT β EXPAND THE FRAME
"Following a call for tender in November 2019, we chose
Motion Palace and director Neels Castillon to renew the France 5 Idents,
the existing ones being on air since 2011. This new identity approach,
devised with a more humane dimension, starts with a close-up on a
glance, then the frame widens to reveal the off-screen and embrace a
fascinating world. Three shot types form this interstitial sequences, a
minimalist graphic mechanic which intend to celebrate awe with elegance.
Led by a few musical notes subtly orchestrated, these 75 original
creations by Neels Castillon follow a common opening movement, creating a
positive breath that allows the spectator to step back and gain height.
They will punctuate days and nights of France 5 viewers from January,
4th, 2021."
β Corinne Alexia, Art Director, France 5
written & directed by Neels Castillon
music & sound design β Yann Rouquet
production company β Motion Palace
cinematography β Neels Castillon, Eric Blanckaert, StΓ©phan Massis, Romain Alary
producer β Louis Arnoux, Emilie Mallen
executive producer β Ariane Cornic
production coordinator β Sandrine Laveau
casting director β Fanny Sage
editor β SΓ©bastien Rouquet
vfx artist β Anthony Rogerson
gaffer β Philipper Lupiac
set design β Laurent Foulquier

