France 5

Ident rebrand of the most inspiring French channel

πŸ† PROMAX global β€’ best Chanel ID β€” bronze winner β€’ 'France 5' β€’ 2022

CONCEPT β€” EXPAND THE FRAME

"Following a call for tender in November 2019, we chose Motion Palace and director Neels Castillon to renew the France 5 Idents, the existing ones being on air since 2011. This new identity approach, devised with a more humane dimension, starts with a close-up on a glance, then the frame widens to reveal the off-screen and embrace a fascinating world. Three shot types form this interstitial sequences, a minimalist graphic mechanic which intend to celebrate awe with elegance. Led by a few musical notes subtly orchestrated, these 75 original creations by Neels Castillon follow a common opening movement, creating a positive breath that allows the spectator to step back and gain height. They will punctuate days and nights of France 5 viewers from January, 4th, 2021."

β€” Corinne Alexia, Art Director, France 5

written & directed by Neels Castillon

music & sound design β€” Yann Rouquet
production company β€” Motion Palace
cinematography β€” Neels Castillon, Eric Blanckaert, StΓ©phan Massis, Romain Alary
producer β€” Louis Arnoux, Emilie Mallen
executive producer β€” Ariane Cornic
production coordinator β€” Sandrine Laveau
casting director β€” Fanny Sage
editor β€” SΓ©bastien Rouquet
vfx artist β€” Anthony Rogerson
gaffer β€” Philipper Lupiac
set design β€” Laurent Foulquier