schmidt — 360° campaign

Building a kitchen on a mountain cliff and shooting an extreme 360° campaign for real.

Grand Prix Stratégie du digital — 2019
Grand Prix Stratégie de la production — 2019
Kinsale Shark Award — Bronze — 2019
Ciclope Award — Bronze — 2019

‘Director Neels Castillon defied the laws of gravity in the heart of the French Alps by filming the renowned mountaineer Kenton Cool in his crazy bespoke habitat imagined by Schmidt: a fully functional custom kitchen and wardrobe hung on a mountainside at 1825m altitude. A technical and artistic challenge that pushes all the limits, achieved without any faking!’

directed by Neels Castillon
creative agency — Fullsix