cultivating coffee as art, to grow the best in each of us.

In this new 2021/2022 global campaign, Nespresso has the ambition to elevate coffee as an art, celebrate coffee farmers as artists. The campaign conveys the stories of how the action of caring elevates and defines a unique Nespresso coffee, by taking part of the renewal of the whole brand identity and imagery of Nespresso, breaking communication codes of the category in product, coffee farmers and craftsmanship representation.

This campaign was shot with real coffee producers on location in Zimbabwe, Uganda, Costa-Rica and Nicaragua.

directed by Neels Castillon
agency — MC Cann
producer — Holly Wolfers
executive producer — Debbie Garvey
production company — RSA Films x Motion Palace