nespresso • 2021

cultivating coffee as an art, to grow the best in each of us.

In this new 2021/2022 global campaign, Nespresso has the ambition to elevate coffee as an art, celebrate coffee farmers as artists. The campaign conveys the stories of how the action of caring elevates and defines a unique Nespresso coffee, by taking part of the renewal of the whole brand identity and imagery of Nespresso, breaking communication codes of the category in product, coffee farmers and craftsmanship representation.

The two first TVCs of the Master Origins range were shot with real coffee producers on location in Costa Rica & Nicaragua.

Directed by Neels Castillon

Client — Nespresso
Voice Over — George Clooney
Creative Agency — MC Cann
Production Company — RSA Films
Agency — Hogarth Worldwide

RSA FILMS GLOBAL CREW
Executive Producer — Debbie Garvey
Producers — Holly Wolfers
Production Manager — Boris Franchi
Travel Coordinator — Lily Moore
Movement Director — François Przybylski
1st AD — Louis Arnoux
Cinematography — Romain Alary
1AC — Etienne Burguy
Sound Engineer — Alexandre Le Mouroux
Camera and Lenses — RVZ

MC CANN
Creative Director — Neil Ward-Baskin
Art Director — Myriam Davaf
Art Director — Mathilde Champeaux
Group Account Manager — Frederic Guiraudoi
Account Manager — Elsa Fenelon
Project Manager — Michelle Leclerc

HOGARTH
Head of Integrated Broadcast Prods — Dee Butler
Senior Producer — Fiona Campbell

MOTION PALACE
Executive producer — Ariane Cornic
Editor — Sébastien Rouquet
Color Grading — HerveBays
Sound design — Yann Rouquet
Record & Mix — Benzene

COSTA RICA CREW
Farmers — Joshua & Jordan
Executive Producer — Gustavo Paris Pacheco
Senior Producer — Gustavo Jimenez Chavarria
Production Coordinator — Gimena Cortes Ramirez
PA — Christian Granados Vindas
Location Scout — Ana Lucía Arias Bustamante
Location Scout — Harold Calderon
Translator — Marian Barrantes
Art Director — Carlos Amador Umaña
Art Assistant — Alvaro Elizondo Mora
Art Assistant — Elizabeth White
1st A/C — Juan Quesada Retana
Gaffer — Roberto Valerio Madrigal
Best Boy — Luis Marin Ulate
Craft Person — Isabel Rivas Luna
On Location Medic — Carlos Murillo

NICARAGUA CREW
Farmers — Cindy & Anderson
Executive Producer — Gustavo Paris Pacheco
Senior Producer — Gustavo Jimenez Chavarria
Production Coordinator — Ana Lucía Cantillano
PA— Christian Granados Vindas
Location Scout — Ronny Cajina
Translator — Marian Barrantes
Art Director — Carlos Amador Umaña
Art Assistant — Mauricio Lara
1st A/C — Marcelo Bandelwerg
Gaffer — Roberto Valerio Madrigal
Best Boy — Ramiro Baldizon
Craft Person — Bruno Cortina