louis vuitton — brand campaign

Creating an iconic brand campaign for Louis Vuitton 'À la poursuite du rêve.'

At Louis Vuitton, the spirit of Travel goes beyond discovering a physical destination, it also sparks curiosity for what lies whitin. The Maison’s core values come alive in a far-reaching journey to dreamlike settings around the globe. The images are an evocative ode to the inner child, set free in a reverie of otherworldly beauty and infinite possibility. Rich in ancient history, the Greek island of Milos becomes a playground of discovery for a group of local schoolchildren. With their innocent curiosity, their silhouettes emerge from the landscape to convey a limitless sense of optimism and freedom. Inspired by the power of dreams, photographer Viviane Sassen and filmmaker Neels Castillon embark on a far-reaching journey where imagination takes flight between past, present and future.

directed by Neels Castillon
photographer — Viviane Sassen
creative agency — Be Good Studios
production — 138 x Motion Palace
post-production — Motion Palace